Window collisions kill hundreds of millions of birds annually in North America alone — and most are easily preventable.
Window strikes cause an extraordinary amount of wildlife suffering that is almost entirely preventable. Each collision kills or seriously injures a bird through trauma that is acute but often not immediately fatal — birds who appear stunned on the ground after a strike may regain consciousness only to die hours later from internal hemorrhage. The suffering in the hours between impact and death is real and significant. The extraordinary scale of this harm — hundreds of millions of individual birds annually — multiplied by the low cost and high effectiveness of prevention measures makes window strike mitigation one of the best welfare-per-dollar interventions available to individual householders and building managers.