How applying effective altruism principles to animal welfare choices can dramatically multiply positive impact.
Applying effective altruism principles to animal welfare enables individuals to have dramatically greater positive impact than intuitive giving or lifestyle choices alone would produce. The scale of farmed animal suffering — tens of billions of individuals annually — makes this one of the largest categories of preventable suffering on Earth. Cost-effective interventions include corporate welfare campaigns that change industry practices affecting millions of animals per successful campaign, legislative advocacy, and research into reducing animal product demand. Individual choices matter, but the highest-leverage impact typically comes from supporting the organizations that change systems rather than individual behavior alone.