Modern commercial turkeys have been selectively bred for rapid growth and large breast muscles, producing welfare problems strikingly similar to those seen in broiler chickens.
Commercial turkey production has followed a similar trajectory to broiler chicken production, with selection for rapid growth generating severe welfare consequences. The extreme breast muscle development that drives profitability has rendered natural reproduction impossible, imposes skeletal stress causing chronic lameness, and creates circulatory challenges. The welfare contrast between fast-growing commercial and slow-growing heritage breeds is stark and well-documented. Consumer preference for heritage and slower-growing breeds, and retailer commitments to sourcing standards that exclude the fastest-growing strains, offer the most direct route to improvement.