Window strikes kill billions of wild birds annually and injure companion birds in home settings. Simple preventive measures protect birds of all kinds from this entirely avoidable hazard.
Window strikes cause traumatic injury and death on a scale that makes them among the most significant human-caused threats to wild bird populations. Individual birds that survive the initial impact frequently die from internal hemorrhage, traumatic brain injury, or predation while disoriented. Companion birds flying freely inside homes are also at risk from striking windows and glass doors, causing acute traumatic injury. The prevention technology is straightforward and inexpensive: UV-reflecting window markers that break up the glass reflection into a visible pattern effectively reduce strikes. The barrier to adoption is primarily awareness: most homeowners do not know their windows are killing birds, and simple solutions exist. At the building design scale, bird-safe glass specifications can eliminate the problem entirely in new construction.