Over 70 billion broiler chickens are raised annually. Their welfare is shaped by genetics, housing, lighting, and stocking density. Industry commitments to the Better Chicken Commitment are transforming the sector.
Broiler chicken welfare is the single highest-volume animal welfare issue in food production by individual animal count. The welfare problems of standard broiler production are systemic: genetics that prioritize growth rate produce animals that cannot support their own weight, respiratory systems overwhelmed by metabolic demand, and skeletons that develop pathological lesions under chronic weight stress. These are not accidents of management but predictable consequences of deliberate breeding decisions. The Better Chicken Commitment provides a clear, evidence-based path to significantly better welfare through slower-growing breeds that have the physiological capacity to support normal movement, behavior, and life quality. Consumer and corporate pressure through this commitment has already changed the practices of hundreds of companies.