Window collisions kill up to one billion birds per year in North America alone. Simple, affordable solutions exist that can dramatically reduce this massive source of preventable bird mortality.
Bird window strikes combine individual suffering with population-scale impact. Birds that strike windows and die immediately are spared prolonged suffering, but many are knocked unconscious and die slowly from internal bleeding or are predated while helpless. Birds that appear to recover and fly away often die within hours from internal injuries. The scale of this mortality — approaching a billion individuals annually in North America — represents an enormous source of preventable suffering and population harm. The solutions are known, affordable, and readily available. The barrier is primarily awareness and the motivation to act.