Selective breeding for extreme production traits has created serious welfare problems in commercial poultry. Breed selection is one of the most powerful levers for improving farmed chicken welfare.
Breed selection determines the welfare potential of entire flocks before a single management decision is made. Extreme production breeds carry embedded welfare problems that cannot be fully overcome through better management. Moving to slower-growing or more moderate production breeds is one of the highest-impact interventions available for farmed chicken welfare.