Identifying positive welfare states in pigs through play, exploration, and social bonding is essential for advancing beyond minimum welfare standards.
Welfare science has increasingly moved from merely measuring suffering to actively promoting positive experiences. For pigs, this means designing environments that generate genuine positive states, not just the absence of negative ones. Farms that offer straw bedding, rooting material, and social stability see measurably more play and prosocial behaviour. The cognitive bias test provides an objective measure of positive welfare state. Consumer demand and retailer standards increasingly incorporate positive welfare indicators, pushing the industry toward environments where pigs can express natural joyful behaviours.