Window strikes kill an estimated 600 million birds annually in North America alone, making building design a critical wildlife welfare issue.
Window strikes cause immediate death or delayed mortality through concussion, internal bleeding, and predation of stunned birds. Millions of individual animals experience painful injury from a preventable human infrastructure problem. The welfare and conservation implications are enormous, spanning hundreds of species including many in decline. Building certification schemes increasingly include bird-friendly glazing requirements, but residential adoption lags. Consumer education and affordable retrofit products are narrowing the gap. Cities with high migration corridor activity can achieve dramatic population-level welfare improvements through municipal building codes requiring bird-safe glazing.