How stranding response teams manage the welfare of live-stranded marine mammals and make difficult decisions about treatment versus euthanasia.
Marine mammal stranding response involves some of the most difficult welfare decisions in wildlife medicine, requiring rapid assessment of complex situations involving multiple animals under public pressure to save every life. The most welfare-positive response prioritizes individual animal assessment over public sentiment, recognizing that forced reflotation of a severely ill whale causes more suffering than euthanasia but is visually less distressing to observers. Stranding response teams that operate with clear triage protocols based on body condition, injury severity and species-specific prognosis make better welfare decisions than those responding primarily to media and public pressure. Developing and following such protocols requires institutional commitment to evidence-based welfare decision-making over optics.