Whale watching is a major wildlife tourism sector generating over billion annually, but vessel disturbance affects whale behavior, communication, and reproduction when standards are inadequate.
Whale watching can be conducted responsibly with minimal welfare impact, or irresponsibly with significant disruption to whale behavior and welfare. Chronic disturbance from vessel traffic represents a cumulative welfare burden — whales spend less time in essential behaviors and more energy on avoidance and heightened vigilance. Minimum approach standards protect whale welfare by ensuring animals have space to behave normally. The industry's economic interests align with whale welfare when operators understand that behavioral disturbance reduces the quality of experiences for paying passengers.