In-ovo sexing technology is transforming the commercial egg industry by identifying male eggs before hatching, eliminating the practice of killing billions of male chicks at one day old.
In-ovo sexing represents a genuine technological solution to one of the egg industry's most significant welfare problems. By identifying male eggs before hatching, the technology eliminates the welfare harm of killing newly hatched chicks entirely. At day 9 of incubation, neural development is insufficient for pain consciousness, making identification and diversion of male eggs more welfare-positive than hatching and killing. The technology is commercially proven, economically viable, and being adopted at scale in jurisdictions with strong regulatory and consumer pressure. This is a model of how technology can resolve a structural welfare problem.