Dolphins and porpoises are killed in their tens of thousands annually as bycatch in fishing operations, suffering acutely before death in nets and gear.
Dolphin bycatch causes suffering at enormous scale that is largely invisible to consumers. Entangled cetaceans experience drowning — a prolonged, terrifying process for mammals with high cognitive complexity and strong social bonds. The welfare harm of a dolphin drowning in a net is comparable to that of a dog or pig dying in equivalent circumstances; the invisibility of the harm in the ocean does not reduce its moral weight. Pinger technology demonstrably reduces cetacean entanglement and is cost-effective, yet its adoption remains inconsistent. Consumer choices — selecting seafood from fisheries with independently verified low bycatch rates — create market incentives for adoption of mitigation measures.