The grief experienced by humans after losing a companion animal is profound and is increasingly recognized as deserving clinical support.
Pet bereavement welfare sits at the intersection of human and animal welfare — the depth of grief after losing a companion animal reflects the depth of the welfare that companion provided throughout life. Supporting grieving pet owners improves human wellbeing and validates the significance of the human-animal bond. Veterinary practices increasingly employ social workers and grief counselors to support clients through euthanasia and loss. The social recognition challenge — normalizing pet grief as legitimate profound loss — requires cultural work that normalizes the emotional significance of human-animal relationships. Addressing this normalizes the moral consideration of animals that welfare advocacy depends upon.