Canine atopic dermatitis is a chronic, pruritic skin disease affecting up to 10% of dogs and requiring sustained management to maintain welfare.
Atopic dermatitis causes constant itching, sleep disruption, social withdrawal, and self-trauma, severely impairing dog welfare when uncontrolled. The emotional cost on owners is also significant, and financial pressure leads to under-treatment or reliance on repeated steroid courses with long-term side effects. Advances in targeted therapy, particularly monoclonal antibodies, allow effective itch control with minimal side effects. Early specialist referral to a veterinary dermatologist improves long-term outcomes.