Parrots are among the most cognitively and socially demanding companion animals, with enrichment and social needs that most pet owners are inadequately prepared to meet.
Parrot ownership is one of the most welfare-challenging companion animal relationships because the cognitive and social needs of these birds are substantially beyond what most owners can provide consistently. A bored, socially isolated parrot is an animal in chronic psychological distress — a welfare state that manifests in loud, destructive, or self-injurious behaviour that is often the presenting problem rather than recognized as its cause. Honest pre-acquisition education about parrot welfare needs would prevent enormous amounts of avoidable suffering.