Canine atopic dermatitis is a chronic, itchy skin disease affecting up to 10% of dogs, causing significant ongoing discomfort that requires sustained medical management.
Chronic itch is one of the most welfare-compromising conditions in companion animals. A dog with poorly controlled atopic dermatitis is uncomfortable throughout its waking hours, continuously motivated to scratch, lick, and chew in an attempt to relieve pruritus. The constant self-trauma causes secondary infections that add pain to the existing itch, creating a cycle of deteriorating welfare. Sleep may be disrupted by itching. The condition affects the dog every day of its life without adequate treatment. This is not a minor inconvenience — it is a significant, chronic welfare burden.