Sweet itch is an intensely pruritic allergic skin condition in horses caused by insect bites that causes significant ongoing suffering without proper management.
Sweet itch causes year-round suffering for affected horses during the active midge season. The compulsive rubbing behaviour reflects genuine torment — horses will rub against any available surface with such intensity that they cause severe self-trauma. Without active management, affected horses experience months of misery. Even well-managed horses may continue to suffer despite owners' best efforts.