Spotted hyenas are highly intelligent social predators facing welfare challenges from habitat loss, persecution, and mischaracterisation in human culture.
The welfare of spotted hyenas is undermined by deep cultural mischaracterisation as cowardly scavengers and omens of misfortune. This stigma facilitates persecution without the public outrage that would accompany harm to more charismatic species. In captivity, hyenas require management that respects their complex social structure and cognitive needs. Their welfare in the wild depends on challenging the cultural narratives that justify their persecution.