Window strikes kill an estimated one billion birds annually in North America alone, making building design and simple home modifications a significant welfare intervention.
Window strike victims experience acute trauma including brain injury, internal haemorrhage, and disorientation. Birds that appear stunned and recover within minutes may have sustained internal injuries that prove fatal over the following days. The suffering of birds with serious internal injuries from strikes can be prolonged without owner awareness. The scale of this mortality represents an enormous welfare burden that is largely invisible because most deaths occur in gardens and around buildings where they are unwitnessed. Simple, inexpensive modifications to windows can dramatically reduce this preventable harm.