Hawksbill sea turtles are Critically Endangered primarily due to historic and ongoing trade in their shells (tortoiseshell), making consumer choice a direct welfare intervention.
Hawksbills caught for shell face stressful capture and slow death - the shell cannot be removed without killing the turtle, and traditional methods involve slow killing. As highly migratory animals covering vast ocean territories, capture represents an extreme disruption of their natural lives. Nesting females are particularly vulnerable as they must repeat the same beach, making them easy targets. The ecological loss of hawksbills also threatens reef ecosystems that countless other species depend on.