Whale shark ecotourism provides conservation incentives but can harm individual sharks through boat strikes, crowding, and feeding disruption.
Whale shark welfare at tourist sites varies enormously with regulation quality. At poorly managed sites, sharks receive constant physical contact from swimmers, boat strike injuries, and feeding with non-natural foods that may alter migration behavior. High-quality ecotourism with enforced minimum distances and boat exclusion zones provides conservation revenue with minimal welfare impact. Consumer choice of responsible operators directly determines welfare outcomes.