Window strikes cause the death of up to one billion birds annually in North America, with simple building modifications dramatically reducing mortality.
Window strikes cause acute trauma - brain injuries from impact cause immediate or delayed death, and injured birds that escape the site face predation while disoriented. The scale - potentially a billion birds annually in North America alone - makes this one of the largest direct human-caused wildlife welfare problems. Solutions are simple, inexpensive, and highly effective, making window strikes among the most preventable major sources of bird mortality.