Modern broiler chickens have been selectively bred for such rapid growth that their bodies cannot support them, creating a welfare crisis affecting billions of birds annually.
Fast-growing broilers spend the last weeks of their lives in chronic pain from skeletal and cardiac problems caused by growth rates their bodies cannot sustain. They are genetically compromised animals - bred into a welfare crisis. Slower-growing breeds with access to enrichment and outdoor areas demonstrate dramatically better welfare outcomes. Consumer and corporate commitments to the Better Chicken Commitment represent the most impactful lever for change.