Technological innovations in fishing gear including turtle excluder devices and circle hooks have significantly reduced sea turtle bycatch, with adoption driven by regulation and market demand.
Sea turtles caught in trawls or longlines face drowning or physical injury - traumatic welfare harms. Turtles that survive bycatch events may have internal injuries, be weakened, or have fishing gear attached that requires rehabilitation. Gear modifications like TEDs and circle hooks prevent these welfare harms at low cost to fishers. The challenge is adoption: without regulation or market pressure, economic incentives favor cheaper conventional gear. Consumer demand for turtle-safe certified seafood creates market incentives that complement regulatory requirements.