Transport mortality in poultry is a measurable welfare indicator, with data collection and transparent reporting driving management improvements across supply chains.
Transport mortality data reveals the scale of a preventable welfare problem: even at 0.1% mortality, UK broiler production losing 100 million birds to transport generates 100,000 dead on arrival annually. Behind the mortality statistics are birds that died from heat stress, cold exposure, or catching injuries - all preventable with better management. Transparent reporting that identifies high-mortality operations enables supply chain pressure for improvement. Consumer and retailer demands for transport mortality data create accountability that drives adoption of better practices.