The association between yellowfin tuna and dolphins in the Eastern Tropical Pacific drives bycatch that killed millions of dolphins before international pressure drove fleet reform.
Dolphin bycatch in tuna fishing represented one of the largest human-caused cetacean mortality events in history. Dolphins herded into purse seine nets drown or are crushed in the net pursing process - traumatic deaths for highly intelligent, socially complex animals. Consumer-driven labeling campaigns demonstrated that market pressure can achieve welfare improvements that regulation alone could not accomplish quickly. The dolphin-safe label, while imperfect, drove industry changes that reduced dolphin mortality by over 99% from peak levels.