Window collisions kill hundreds of millions of birds annually in North America alone, making buildings one of the greatest sources of direct human-caused bird mortality. Simple prevention measures can dramatically reduce this toll.
Bird-window collisions cause significant suffering - birds that survive initial impact may experience head trauma, internal bleeding, broken bones, and neurological damage. Survivors found near buildings often need hours to days of quiet recovery before they can fly safely, during which they are vulnerable to predation and exposure. The scale of this problem - hundreds of millions of birds killed annually in the US alone - makes it one of the most impactful wildlife welfare issues that ordinary people can directly address. The welfare case for window deterrents is compelling: cheap, simple measures applied to residential windows can prevent enormous aggregate suffering. Even a modest reduction in collision rate across millions of homes represents millions of birds spared.