The effective animal advocacy movement applies evidence and prioritization to maximize welfare impact, identifying the highest-leverage opportunities for improving animal lives.
Effective animal advocacy represents the application of systematic thinking to the question of how to do the most good for animals with limited resources. The insights from this approach are sometimes counterintuitive: corporate campaigns influencing purchasing standards may affect more animals than shelter work; farmed fish welfare may be a higher priority than companion animal welfare given the difference in numbers affected. The welfare math of scale, neglectedness, and tractability applied to animal causes redirects attention toward the highest-impact opportunities. Supporting evidence-based animal advocacy organizations is one of the most powerful ways individuals can contribute to improved animal welfare outcomes globally.