Window strikes kill up to 1 billion birds annually in the USA. Simple, cost-effective interventions dramatically reduce mortality.
Birds killed in window strikes die from traumatic brain injury, spinal injury, and hemorrhage. Birds that are stunned but survive the initial impact often die later from internal injuries or predation while concussed. The psychological distress of a stunned, disoriented bird unable to move or protect itself from predators is significant. The scale of window mortality - up to a billion birds annually in the USA alone - represents an enormous and largely invisible welfare problem occurring in every neighborhood. The interventions are simple, inexpensive, and effective - making window strike prevention one of the highest-impact individual actions available.