Window strikes kill an estimated 600 million birds annually in North America. Simple prevention measures dramatically reduce this massive source of bird mortality and suffering.
Window strikes cause traumatic brain injury, broken bones, and internal injuries in surviving birds. Many die immediately from impact. Those that survive often experience hours of disorientation, pain, and vulnerability to predation during recovery. The scale of mortality - hundreds of millions annually - represents an enormous source of preventable wildlife suffering. Unlike many conservation problems, window strike prevention is directly actionable by individual households and building owners, making it one of the most impactful individual welfare interventions available.