Window collisions kill hundreds of millions of birds annually in North America alone, making them one of the most significant sources of human-caused bird mortality.
Birds that survive initial window impacts often die hours to days later from internal injuries, brain trauma, and stress. Those that recover may suffer broken beaks, wings, or skulls. The suffering of hundreds of millions of birds annually from this preventable cause represents an enormous welfare problem that is largely absent from public awareness. Given the simple and inexpensive solutions available, window collisions represent a highly tractable opportunity for individuals to prevent enormous amounts of animal suffering.