Policy

Animal Testing in Cosmetics: Progress and Remaining Challenges

The EU ban on animal-tested cosmetics was a landmark welfare achievement. Understanding what protections exist and where gaps remain helps consumers make informed choices.

Key Facts

Welfare Considerations

Cosmetic animal testing welfare progress has been substantial in the EU and UK context. The 2013 ban eliminated a significant source of animal suffering for cosmetics. However, global trade complexities mean some brands sell in markets (like China) that require animal testing, creating a welfare concern for consumers who want to be fully cruelty-free. The development of alternative testing methods continues to reduce remaining welfare gaps. Consumer demand for verified cruelty-free products drives further investment in alternatives and market pressure on holdout brands and markets.

What You Can Do