Obesity affects around 40-50% of UK companion dogs and cats, causing joint pain, breathing difficulties, and shortened lifespan - a major welfare problem driven by owner behaviour.
Pet obesity is one of the most widespread preventable welfare problems in the UK. Overweight animals experience chronic joint pain that limits movement, reducing quality of life. Obese cats with hepatic lipidosis face a life-threatening condition requiring intensive treatment. The welfare harm is prolonged - years of impaired mobility and increased disease risk. Owner perception is a major barrier: studies show owners consistently underestimate their pet's weight. Framing obesity as a welfare issue rather than just a cosmetic one, and training vets to discuss it without shaming owners, are key behaviour change strategies.