Corporate campaigns targeting supermarkets, restaurants and food companies have become a major tool for improving farmed animal welfare at scale.
Corporate campaigns have achieved significant welfare improvements in the past two decades, particularly for laying hens (cage-free commitments) and broiler chickens (Better Chicken Commitment signatories). However, commitment gap research shows many companies sign but fail to implement fully or on time. Effective campaigns combine public pressure, investor engagement, supplier auditing and transparent reporting. Organisations like The Humane League and Compassion in World Farming have developed sophisticated corporate engagement models that are replicated internationally.