The shift from standard commercial broiler breeds to slower-growing breeds under the Better Chicken Commitment is producing measurable welfare improvements in chicken farming.
Breed reform is one of the most impactful welfare improvements available in chicken farming because it addresses the genetic root cause of suffering rather than trying to manage symptoms. Slower-growing breeds have healthier legs and hearts, requiring less pain relief and experiencing less chronic suffering. The welfare improvement is measurable - studies comparing standard and slower-growing breeds consistently show the latter have better gait scores, lower mortality and better behavioural indicators. Consumer willingness to pay the associated price premium is the key enabler. Purchasing BCC-compliant chicken directly funds the breed transition.