Obesity affects over 50% of cats and dogs in the UK and is one of the most preventable welfare problems - it causes chronic pain, reduces mobility and shortens lifespan.
Companion animal obesity welfare is primarily driven by owner behaviour rather than animal physiology. The same social dynamics that drive human obesity - emotional feeding, treats as expressions of love, difficulty resisting pleading behaviour - affect pet feeding. The welfare impact is substantial: obese pets experience chronic joint pain, breathlessness, reduced ability to engage in natural behaviours and shortened lifespans. Veterinary conversations about weight are often avoided or not retained by owners. Effective interventions combine motivational interviewing techniques, clear body condition scoring guidance and ongoing support. Framing weight management as an act of love rather than deprivation is psychologically more effective.