Window collisions kill up to one billion birds annually in North America alone, making glass a leading human-caused source of bird mortality worldwide.
Window collisions are a significant source of bird suffering that is almost entirely preventable with low-cost interventions. Birds that survive initial impacts often die later from injuries, or are taken by cats and other predators while stunned. Larger glass areas, particularly on modern commercial buildings, are disproportionately dangerous. Applying external patterns at 5cm horizontal or 10cm vertical spacing to glass surfaces creates a visible barrier to birds without significantly reducing transparency for humans.