The campaign to move commercial broiler production away from the fastest-growing breeds toward slower-growing alternatives is gaining momentum, with measurable welfare improvements documented at scale.
Breed reform in broiler chicken production is the single most impactful welfare improvement achievable in one of the world's most intensively farmed species. Slower-growing breeds with better cardiovascular and skeletal health experience fundamentally different welfare trajectories - lower pain, better mobility, and fewer deaths from growth-related physiological collapse. The Better Chicken Commitment provides a concrete, measurable framework for industry transition with independent verification. Every company that commits and delivers on breed reform translates directly to millions of birds living less painful lives per year.