Red grouse are intensively managed for driven shooting across British upland moorland, creating a unique context where game management, disease management, and welfare intersect in complex ways.
Red grouse welfare is inseparable from the intensive management context of driven grouse shooting. The goal of management is maximum grouse density for driven shoots; the welfare of individual birds during this management, and during shooting days, is a secondary consideration. Disease management through medicated grit improves individual welfare by reducing strongyle burden. Shooting welfare depends on marksmanship and the efficiency of retrieving wounded birds. The broader policy debate about driven grouse shooting includes welfare dimensions alongside environmental concerns, and public scrutiny of grouse management practices continues to grow.