Broiler Breed Reform Progress | Animal Welfare Hub

Replacing fast-growing broiler breeds with slower-growing alternatives is one of the highest-impact welfare interventions available to the poultry industry. Tracking progress on breed reform commitments is critical.

Key Facts

Fast-growing broiler breeds reach slaughter weight in 33-42 days, causing leg, heart, and respiratory problems
Slower-growing breeds take 56+ days but show dramatically better welfare outcomes
Major food companies including KFC, Burger King, and Marks & Spencer have made Better Chicken Commitment pledges
As of 2024, compliance with Better Chicken Commitment pledges remains well below 50% in most markets
EU regulatory reform to mandate welfare-based breed standards is under active discussion

Welfare Considerations

Broiler breed reform is arguably the single most impactful welfare intervention available in commercial poultry. Modern fast-growing breeds are so physiologically compromised that they cannot walk properly, suffer from chronic pain, and have high mortality from heart failure. Slower-growing breeds retain more natural behaviors, have better leg health, and show lower stress indicators. Corporate commitments to transition have been made but compliance is lagging - strong consumer and shareholder pressure is needed to accelerate action.

What You Can Do

Support the Better Chicken Commitment by asking food companies about their compliance timelines
Choose chicken products from slower-growing breed producers where available
Contact fast food companies to ask about their breed reform progress and deadline compliance
Support organizations monitoring and reporting on Better Chicken Commitment compliance