Moving beyond preventing suffering to actively promoting positive states in farmed pigs requires identifying reliable indicators of good welfare, not just the absence of negative ones.
The shift from welfare as 'absence of suffering' to 'presence of positive experiences' represents the most significant conceptual advance in animal welfare science in recent decades. For pigs, this means not just reducing pain and fear, but actively providing opportunities for play, exploration, social bonding and positive anticipation. Farms that monitor positive welfare indicators - play, affiliative behaviour, ear position - alongside negative ones gain a richer picture of actual pig experience. The most welfare-progressive farms set targets for positive indicator frequency, not just thresholds for negative indicator reduction.