For those who want to make a difference for animals, understanding which advocacy approaches are most effective allows greater impact with limited time and resources.
Effective animal advocacy requires thinking carefully about where effort goes furthest. An individual who donates to the most effective animal welfare charities, advocates for corporate welfare commitments, and reduces their consumption of the most welfare-compromised products (factory-farmed chicken, farmed fish) has far greater impact than one who focuses primarily on visible or emotive causes. The evidence-based approach to animal welfare asks: which interventions help the most animals, with the greatest welfare improvement, most reliably? The answers often point toward corporate campaigns, policy advocacy and farm animal causes - particularly farmed fish and poultry.