Animal advocacy organisations have begun applying rigorous evidence to the question of which campaigns and interventions produce the most welfare improvement per pound spent.
Effective animal advocacy represents the application of evidence and prioritisation to maximise welfare improvement. The most important insight is that not all advocacy is equally effective - some interventions have measurable impacts while others have uncertain or small effects. Corporate campaigns targeting large food companies have demonstrated the ability to change conditions for millions of animals relatively quickly. Individual advocacy and professional careers in animal welfare also have significant multiplier effects. Focusing resources and energy on highest-impact interventions rather than emotionally satisfying but low-impact actions is the core insight of effective advocacy.