Research into positive emotional states in pigs is transforming welfare science and creating new frameworks for evaluating whether farming systems enable genuine pig wellbeing rather than just preventing harm.
The shift from 'prevent suffering' to 'promote positive welfare' represents a paradigm change in animal welfare science with significant implications for pig farming. A system that keeps pigs alive, healthy, and free of obvious injury can still fail welfare standards if it denies opportunities for play, exploration, social interaction, and positive affect. Enrichment that enables rooting, nest-building behaviour, and social play is not a luxury - it is a welfare requirement for pigs as intelligent, emotionally rich animals. Consumer and regulatory pressure for positive welfare standards is a key driver of improvement.