As the Animal Welfare Hub approaches its 100,000th page of evidence-based animal welfare content, this piece reflects on the journey from conception to comprehensive resource.
A large library of accessible, accurate animal welfare information has genuine welfare impact: it helps animal owners make better decisions, informs policy advocates, inspires donations to effective organisations, and shifts the cultural conversation about animals toward evidence-based compassion. Every visitor who learns why pigs need enrichment, why fish feel pain, or how to choose higher-welfare food makes decisions that affect real animals. The cumulative effect of better-informed consumers, voters, and advocates is measurable welfare improvement for billions of animals.