Greater transparency in animal agriculture - including public welfare outcome data - is essential for enabling informed consumer choices and holding industry accountable to welfare standards.
Welfare transparency is a precondition for meaningful accountability. Without farm-level welfare outcome data, consumers cannot make informed choices, journalists cannot investigate problems, and industry cannot be held to account for welfare commitments. The technical infrastructure for welfare data collection exists - the barrier is industry resistance to transparency that would reveal the gap between marketing claims and welfare realities. Public, easily accessible welfare data would transform market dynamics in favour of producers delivering on welfare promises.