Farm Animals

Broiler Better Chicken Commitment

The Better Chicken Commitment (BCC) sets science-based welfare standards adopted by major food companies to improve broiler welfare.

Key Facts

The Better Chicken Commitment requires slower-growing breeds, lower stocking density, and enrichment
Over 200 companies globally have signed BCC commitments
Slow-growing breeds have better leg health, lower mortality, and better behaviour
Implementation of BCC standards is progressing but behind original timelines
European companies face different standards under the EU BCC equivalent

Welfare Considerations

The Better Chicken Commitment represents the most significant corporate welfare commitment in animal agriculture history, with science-based standards that address the primary welfare problems in conventional broiler production. Implementation requires slowing breed growth rates - which is the single most impactful change for broiler welfare - as well as improving housing conditions and enrichment provision.

What You Can Do

Support companies that have signed and are implementing the Better Chicken Commitment
Ask food businesses about their BCC progress and timeline
Choose chicken products from certified higher-welfare systems
Advocate for retailers to adopt and implement BCC standards
Support organisations monitoring corporate BCC compliance