Clearer, mandatory welfare labelling on animal products would enable consumers to make informed choices and create market incentives for welfare improvement.
The absence of mandatory welfare labelling for most animal products means that consumers who care about animal welfare have very limited information at point of purchase. This information failure prevents markets from rewarding better welfare and removes the most immediate consumer lever for driving welfare improvement. Mandatory, clear welfare labelling - indicating the housing system and key welfare attributes - is a relatively low-cost policy measure with potentially high welfare impact by enabling and rewarding consumer preferences.