Dental disease is the most common health problem in adult cats, affecting over 70% by age 3. Chronic dental pain is systematically underrecognised and undertreated in the feline population.
Feline dental disease represents a silent welfare crisis. Cats with severe periodontal disease or tooth resorption experience significant chronic pain that profoundly affects quality of life - yet their stoic nature means owners rarely recognise the extent of suffering until after dental treatment reveals dramatic behavioural improvement. The welfare opportunity is enormous: prevention through daily toothbrushing and annual veterinary dental assessment, and early treatment when disease is identified, eliminate suffering that would otherwise continue for months or years. Every cat with untreated dental disease is experiencing preventable chronic pain.